Licensing & Usage Rights

1. Key definitions

In this page:

• Deliverables means the final video files and related assets delivered by a Creator to a Client for a specific project (for example, rendered video files, exported captions, and final audio mixdowns), but not the underlying project files or tools used to create them unless otherwise agreed.
• Project files means editable source files, timelines, prompts, templates, and other working materials a Creator uses internally (for example, editing timelines, AI prompts, or project presets).
• Client Assets means logos, brand footage, product images, scripts, and any other materials supplied by the Client.
• Third‑party assets means stock footage, music, fonts, AI models, and other content or tools not owned by the Client, Creator, or Viralix, used subject to separate licenses.

2. Who owns what – overview

Unless otherwise agreed in writing for a specific project:

• Clients continue to own all rights in their Client Assets, subject to the license they grant to Viralix and Creators to use those assets for the project.
• Creators generally retain ownership of their know‑how, workflows, project files, and reusable components (for example, templates and prompt structures), but grant Clients a commercial license to use the Deliverables as described below.
• Third parties retain ownership in any third‑party assets or tools used, which remain subject to their own license terms.

The License granted to Clients covers the end use of the Deliverables, not ownership of every underlying element used to create them, unless explicitly stated otherwise in a project‑specific agreement.

3. Default license granted to Clients

Unless the relevant package, order, or contract clearly states different terms, upon full payment of all fees for a project, the Creator grants the Client the following License to the Deliverables:

• a worldwide, non‑exclusive, and royalty‑free license;
• to use, reproduce, display, perform, and distribute the Deliverables;
• for the Client's own commercial marketing and communication purposes, including advertising and organic content;
• across online and digital channels such as:
  • social media platforms (for example, Meta, TikTok, YouTube, LinkedIn);
  • ad networks and demand‑side platforms;
  • the Client's websites, landing pages, and email campaigns; and
  • presentations and internal use (for example, sales decks).

If a project requires usage in other channels (for example, broadcast TV, cinema, large out‑of‑home, or reselling content as a standalone product), the Client and Creator should agree on this explicitly in the brief or contract, as additional rights or fees may apply.

4. Duration, territory, and exclusivity

By default, and subject to the limitations in this page and in our Content & IP Policy:

• the License is worldwide and time‑unlimited (perpetual), unless the relevant tool or third‑party asset license requires a shorter term; and
• the License is non‑exclusive, meaning Creators may reuse generic learnings, workflows, or styles in other projects, but they may not reuse a Client's specific branded Deliverables or confidential materials for other customers.

Exclusivity of style, talent, or territory (for example, "no similar ad for a direct competitor in the same market") is not included by default and must be expressly negotiated and documented, usually with additional fees.

5. Modifications, derivatives, and combinations

Under the default License, Clients may make reasonable edits to Deliverables for their own campaigns, such as:

• trimming, cropping, or resizing;
• adding or updating subtitles, captions, or graphical overlays;
• changing formats or aspect ratios for different platforms; and
• creating compilations or montages with other Client content.

However, unless explicitly agreed:

• Clients may not resell Deliverables as a standalone product or template (for example, as stock assets or a generic "AI video pack" offered to third parties); and
• Clients may not use Deliverables to train or fine‑tune models in a way that would expose another Client's or Creator's confidential information, except as permitted by law and by relevant tool terms.

6. Project files and source materials

Unless otherwise agreed in writing and for an additional fee, the License does not include a right to receive or use a Creator's underlying project files, prompts, or internal templates.

If a Client needs editable files (for example, to support ongoing internal edits), the Client and Creator should clarify this in the brief or contract, including:

• which project files will be delivered (for example, timelines, layered exports, or presets); and
• what additional fees and licensing conditions apply.

7. Third‑party assets and tool‑specific limitations

Some Deliverables may include or rely on third‑party assets or tools, such as stock footage, music, fonts, or AI‑generated elements from specific services. In such cases:

• the usage rights for those elements are ultimately governed by the third party's license terms; and
• where there is a conflict between the License described on this page and a third‑party license, the third‑party terms will prevail for that element.

Creators are responsible for using only appropriately licensed third‑party assets for the Client's intended use, and Clients are responsible for informing Creators about the channels and territories they need covered by the license. If you are unsure about the scope of rights for a particular project, you should raise this with your Creator or with Viralix before launching the campaign.

8. Use of Deliverables by Viralix and Creators

As explained in our Terms of Service and Content & IP Policy, unless a Client reasonably objects in writing:

• Viralix and Creators may display anonymized or credited versions of Deliverables as portfolio examples, case‑studies, or Platform marketing materials; and
• we will take reasonable steps to remove or obscure confidential or sensitive information upon the Client's request, subject to legal and operational limits.

This limited use helps Creators showcase their work and helps Clients evaluate talent, while keeping ownership and core commercial usage rights with the Client as described above.

9. Infringements, misuse, and license termination

If we believe that Deliverables or their use infringe third‑party rights or violate our Content & IP Policy, we may, at our discretion and where legally permitted:

• work with the Client and Creator to replace or modify problematic elements;
• temporarily or permanently restrict use of specific Deliverables via the Platform; and/or
• take steps described in our DMCA & Content Removal page and Terms of Service.

Serious or repeated breaches may result in suspension or closure of accounts, without prejudice to any legal rights or remedies available to affected parties.

10. Questions and custom licensing

For many projects, the default License described here is sufficient. If you need something different (for example, exclusivity, broader territories, or use in additional channels), please discuss this with your Creator before the project begins and document it clearly in the scope, or contact Viralix for support.

If you have any questions about Licensing & Usage Rights on Viralix, you can contact us at support@viralix.video.