Content & IP Policy

1. Scope and roles

Viralix is a vertical marketplace that connects Clients with AI video Creators. We do not generally review or approve every brief, asset, or deliverable before it is shared, but we do set clear rules on what is allowed and we reserve the right to act where content violates this policy, our Terms of Service, or applicable law.

All users are responsible for making sure they have the necessary rights to any content they upload, request, or deliver through the Platform, and for complying with the terms of any third‑party tools or assets they use.

2. General content standards – what is not allowed

Clients and Creators must not upload, request, generate, or distribute content that:

• is illegal in any relevant jurisdiction or encourages illegal activity;
• contains hate speech, incitement to violence, or promotes discrimination or extremism;
• is harassing, threatening, or invades another person's privacy;
• is pornographic or sexually explicit, or is sexually exploitative, especially of minors or vulnerable groups;
• is fraudulent, misleading, or "too good to be true" in violation of advertising rules;
• infringes copyright, trademarks, or other intellectual property rights; or
• violates the terms of third‑party platforms where the content will run (for example, ad policies).

We may remove or restrict content, pause projects, or suspend accounts where we reasonably believe these standards are violated.

3. Synthetic media, likeness, and deepfakes

AI‑generated video can include synthetic people, voices, and environments. To protect individuals and brands, the following rules apply:

• You must not create or request AI content that uses a real person's face, body, or voice ("likeness") without that person's clear, informed, and documented consent.
• You must not create deceptive "deepfake" content that suggests a real person said or did something they did not actually say or do, especially in sensitive contexts (politics, health, finance, etc.).
• When synthetic people or voices are used in commercial content, they must not be falsely presented as real customers, employees, or endorsers without appropriate disclosures where required by law or platform rules.
• You must not use likenesses of minors, public figures, or private individuals in ways that are exploitative, defamatory, or invasive.

We may request proof of consent or other supporting documentation where there is a question about the use of a person's likeness or voice.

4. Respecting third‑party tools, models, and licenses

Creators often use third‑party AI and creative tools (for example, video generators, editors, or avatar providers) in their workflows. When you use such tools in connection with Viralix:

• You must follow the tool's own terms of service, license agreements, and acceptable use policies at all times.
• You must not use cracks, unauthorized models, or "leaked" checkpoints, or otherwise misuse the tool beyond what its publisher permits.
• You are responsible for understanding what rights you and your Clients receive from those tools (for example, whether commercial usage is allowed) and for clearly reflecting that in your offers and project scopes.

Violations of third‑party tool terms can lead to account restrictions on Viralix in addition to consequences from those providers.

5. Client assets and permissions

When Clients upload or share assets (for example, logos, brand footage, product images, scripts, fonts, reference videos, music, or other materials), they:

• represent and warrant that they have all rights, licenses, and permissions needed for the requested use (for example, commercial ad campaigns in specific territories); and
• grant Viralix and the relevant Creator a limited license to use those assets solely for performing the project, operating the Platform, and fulfilling the agreed deliverables.

Clients remain responsible for ensuring that their product claims, offers, and marketing messages comply with applicable consumer protection, advertising, and platform rules.

6. Creator content and IP

Creators are responsible for the originality and legality of the work they deliver via Viralix. This includes:

• ensuring that any stock footage, music, fonts, or third‑party assets used in deliverables are properly licensed for the Client's intended use; and
• not copying or re‑using other clients' creative work (from Viralix or elsewhere) in a way that infringes IP or breaches confidentiality.

Intellectual property ownership and licensing between Clients and Creators is described in more detail in our Licensing & Usage Rights page and in any project‑specific agreements. In general, Creators may retain rights in their underlying workflows and tools, while Clients receive a commercial license to use the final deliverables for the agreed purposes.

7. Portfolio use and platform promotion

As explained in our Terms of Service, Viralix and Creators may, by default, show anonymized or credited versions of completed work as portfolio examples or Platform marketing, unless a Client reasonably objects in writing.

If you are a Client and do not want your project or brand to appear in public examples, you can contact us or your Creator to request removal or special handling. We will take reasonable steps to respect such requests, subject to legal and contractual limits.

8. Reporting concerns and takedown requests

If you believe that content on the Platform violates this policy, infringes your intellectual property, or otherwise causes serious harm, please let us know as soon as possible. For copyright‑specific issues, please refer to our DMCA & Content Removal page, which explains how to submit proper notices and counter‑notices.

For other concerns (for example, misuse of likeness, harmful or misleading content, or violations of platform rules), you can contact us at support@viralix.video with:

• a link or clear description of the content or project;
• why you believe it violates this policy or applicable law; and
• any supporting documentation you can provide (for example, proof of rights or identity).

We will review reasonable reports and may remove or restrict content, contact the parties involved, or take other steps we consider appropriate in line with our Terms of Service.

9. Enforcement and consequences

If we believe that a user has breached this Content & IP Policy, our Terms of Service, or applicable law, we may take one or more of the following actions, in our reasonable discretion:

• issue warnings or require additional information or proof of rights;
• remove, blur, or restrict access to specific content or projects;
• pause or cancel projects where serious issues are identified;
• temporarily or permanently suspend accounts; and
• cooperate with rights holders, platforms, and authorities where we are legally required or reasonably believe this is necessary to prevent harm.

10. Changes to this Content & IP Policy

We may update this Content & IP Policy from time to time to reflect changes in our practices, the capabilities of AI tools, or legal requirements. When we make material changes, we will take reasonable steps to notify you (for example, by updating the "Last updated" date or showing a notice on the Platform).

Your continued use of the Platform after the updated policy becomes effective means you agree to the changes.