Marketing Video Production: What It Costs and How to Get Started
What marketing video production actually costs by type and method, what drives prices up, and a step-by-step guide to getting started without wasting your budget.
•6 min read
Blog
Insights and guides on AI video ads, briefing best practices, and creative testing.
Creative Strategy for Ads: A Framework That Actually Works
A practical creative strategy framework for advertising campaigns. Learn the 4-phase process from discovery to testing, plus common mistakes that kill ad performance.
•6 min read
Customer Testimonial Videos: A Brand's Most Underused Asset
Most brands have happy customers but never turn them into video. Learn why customer testimonial videos are one of the highest-converting formats and how to build a repeatable program.
•6 min read
LinkedIn Video Ad Examples That Actually Convert
See real LinkedIn video ad examples from brands like Zapier, Slack, and Buffer. Learn the formats, specs, and retargeting strategies that turn views into pipeline.
•7 min read
UGC Examples: What Great User-Generated Content Looks Like
Real UGC examples across video, photos, and ad campaigns. See what great user-generated content looks like and how brands use it to drive engagement and sales.
•7 min read
AI Explainer Videos: Tools, Cost, and How to Get Started
Everything you need to know about AI explainer videos in 2025: tools, cost breakdown, step-by-step workflow, and common mistakes to avoid.
•7 min read
Product Demo Videos: How to Make Them Fast with AI
Learn how to create product demo videos quickly using AI tools. Step-by-step workflow, cost breakdown, examples, and common mistakes to avoid.
•7 min read
UGC Portfolio Examples: What Brands Want to See
What brands actually look for in UGC creator portfolios — from video selection to performance data, pricing transparency, and the portfolio formats that land deals.
•7 min read
Video Hooks That Stop the Scroll: Formulas That Work for Ads
9 proven video hook formulas that grab attention in the first 1-3 seconds of your ads. Includes testing frameworks, platform-specific tactics, and common mistakes to avoid.
•9 min read
Video Testimonials: How to Produce Them (Without a Film Crew)
Learn how to produce professional testimonial videos without a film crew. Step-by-step guide covering remote recording, editing, and deployment across your marketing funnel.
•6 min read
How to Build a UGC Portfolio That Actually Gets You Hired
Learn how to build a UGC portfolio that gets you hired. Includes what to include, where to host it, portfolio examples, and mistakes to avoid.
•7 min read
Ad Fatigue: What It Is, Why It Kills ROAS, and How to Fix It
Ad fatigue silently kills your ROAS when audiences see the same ads too often. Learn how to spot the signs, understand why it happens, and fix it with 7 proven strategies.
•7 min read
How to Become a UGC Creator (Step-by-Step)
Learn how to become a UGC creator from scratch. A step-by-step guide covering niches, portfolios, rates, pitching brands, and landing your first paid gig.
•7 min read
AI Commercial Generator: How to Create Video Ads with AI
Learn how AI commercial generators work, compare the top tools, and follow a step-by-step workflow to create high-converting video ads with AI.
•7 min read
How to Build a Creative Testing Framework for Video Ads
Learn how to build a repeatable creative testing framework for video ads. A step-by-step system for isolating variables, measuring winners, and scaling what works.
•6 min read
AI Ad Creative: Tools, Workflow & What Actually Works
A practical guide to AI ad creative tools, workflows, and what actually delivers results. Covers tool comparisons, performance benchmarks, and the video ad creative angle.
•7 min read
What Is a UGC Creator? The Complete Guide
A UGC creator makes authentic-looking content for brands without needing a following. Learn what UGC creators do, how they differ from influencers, typical rates, and how to work with them.
•8 min read
How to Hire a Video Editor (or AI Video Creator) Without Getting Burned
Learn how to hire a video editor or AI video creator without wasting money. Red flags, portfolio tips, and where to find top freelance talent in 2026.
•11 min read
Turn One Video into 20 Ads (The AI Repurposing Playbook)
Stop creating from scratch every time. Learn the exact workflow to chop, remix, and localize existing videos into dozens of ad-ready assets using AI.
•8 min read
ROAS Benchmarks for AI Video Ads: What to Actually Expect
If you’re hunting for a single “good ROAS” number, you’ll get misled. Here’s a practical way to benchmark AI video ads by funnel stage, payback window, and creative maturity.
•6 min read
How to Scale Creative Without Scaling Headcount
A practical, no-fluff system to ship more AI video ads per week without hiring a whole studio: modular scripts, variant trees, templates, and QA.
•6 min read
The Creative Production Bottleneck (and How AI Breaks It)
If you can’t ship enough ad variations, you can’t learn fast enough. Here’s a practical AI-first production system to increase creative throughput without losing quality.
•5 min read
5 Use Cases where AI Video Beats Traditional Production
AI video isn't just cheaper—in these 5 specific scenarios, it's actually superior to traditional filming. Discover the ROI of AI for localization, updates, and more.
•4 min read
AI Video Rights & Licensing: A Field Guide for Brands
Confused about AI copyright and commercial use? This guide breaks down the legal landscape, tool-specific terms, and how to safely use AI video in your marketing.
•5 min read
The 'Human-in-the-Loop' Advantage: Why AI Needs Skilled Operators
AI video tools are powerful, but they're not magic buttons. Learn why skilled human operators are essential for creating ads that actually convert.
•7 min read
How to Avoid 'AI Hallucinations' in Client Briefs
Vague briefs lead to weird AI artifacts. Learn the 'T-Shirt Test' and other strategies to get perfect AI video outputs from your clients.
•4 min read
From 'Prompt Engineer' to 'AI Director'
Creating AI video used to be like playing a slot machine. Now, it's like flying a spaceship. Here is why the 'Prompt Engineer' title is dying, and the 'AI Director' is rising.
•4 min read
How to Scale Creative Testing (Without Blowing Your Budget)
Performance marketing is 80% creative strategy. Learn how to use AI to turn one winning script into 20+ diverse video ads for rapid testing.
•5 min read
Stop Selling Hours, Start Selling Packages
AI makes you 10x faster. If you stick to hourly billing, you're just cutting your own pay. Here's how to productize your creative services on Viralix.
•4 min read
What Are AI Video Ads?
Learn what AI video ads are, how they work, and why brands are using them to create studio-quality campaigns faster and more affordably.
•3 min read
How to Brief an AI Video Creator: 5 Tips for Better Results
Get better AI video ads by writing clearer briefs. Learn the 5 key elements every brief should include.
•3 min read
Why One-Off AI Videos Fail (And Why You Need a Campaign Mindset)
A single 'cool' AI video isn't a marketing strategy. Learn why you need 10-20 variants to find winners and how campaign packages lower your CPA by 30%+.
•6 min read