How to Brief an AI Video Creator: 5 Tips for Better Results

2 min readBy Vladimir Terekhov
Creative brief document on desk

How to Brief an AI Video Creator

A great brief is the foundation of a great AI video ad. The clearer your brief, the faster you'll get results you love — and the fewer revision rounds you'll need.

Here are 5 tips for writing briefs that work:

1. Define Your Goal Clearly

What should this video accomplish? Be specific:

  • ❌ "We need a video for our product"
  • ✅ "We need a 30-second TikTok ad that drives app downloads for our fitness app, targeting women 25-35"

Include:

  • Platform: Where will this run? (TikTok, Meta, YouTube, etc.)
  • Objective: Awareness, consideration, or conversion?
  • Call to action: What should viewers do?

2. Share Your Brand Assets

Give creators everything they need to represent your brand correctly:

  • Logo files (high resolution)
  • Brand colors and fonts
  • Website URL
  • Existing ads or content (so they understand your style)
  • Product images or demos

3. Describe Your Target Audience

Who are you trying to reach? Include:

  • Demographics (age, gender, location)
  • Interests and behaviors
  • Pain points your product solves
  • What motivates them to buy

4. Provide Creative Direction

AI video creators can match almost any style, but they need guidance:

  • Tone: Professional? Playful? Urgent? Calm?
  • Examples: Share 2-3 ads you admire (even from other brands)
  • Talent style: Realistic human? Animated character? Faceless voiceover?
  • Pacing: Fast-cut energy or slow, cinematic storytelling?

5. Be Clear About Deliverables

Specify exactly what you need:

  • Duration: 15s, 30s, 60s?
  • Formats: 9:16 (Reels/TikTok), 16:9 (YouTube), 1:1 (Feed)?
  • Variants: How many versions for testing?
  • Add-ons: Subtitles? Multiple languages?

Quick Brief Checklist

Before submitting your brief, make sure you've included:

  • Campaign goal and platform
  • Target audience description
  • Brand assets and guidelines
  • Creative direction and examples
  • Specific deliverables and formats

The Bottom Line

The best AI video ads come from clear communication. Invest 15 minutes in a thorough brief, and you'll save hours of back-and-forth revisions.

Need help structuring your brief? Start with our guided brief wizard — it walks you through every step.

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VL

Vladimir Terekhov

Founder, Viralix

Scaling creative output with the world's best AI-Video artists. Vladimir is the founder of Viralix marketplace. He is also co-founder & CEO of Attract Group and co-founder of Kira-AI.

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