Video Hook Library

15+ proven hook formulas to stop the scroll. Fill in the blanks and get viral-ready scripts in seconds.

🎯
Popular

Problem-Agitate-Solution

problem
"Struggling with [problem]? You're not alone. [agitation]. That's why we created [product]."
🛑

Stop Doing X

problem
"Stop [wrong_action]. It's costing you [consequence]. Here's what works instead..."
💭

What If Problem

problem
"What if [problem] wasn't holding you back? Imagine [benefit]. Here's how..."
🤔

The Contrarian

curiosity
"Everyone says you need [common_belief]. They're wrong. [contrarian_take]. Let me explain..."
🤫

The Secret Discovery

curiosity
"[authority] discovered the secret to [goal]. Now you can access it with [product]."
🤦

I Was Wrong

curiosity
"I used to think [old_belief]. Then [revelation]. Now I [result]."
🔢

Number Specific

curiosity
"[number] ways to [goal] without [obstacle]. Number 3 changed everything for me..."
⭐
Popular

The Testimonial

social proof
"Here's what happened when [person_type] tried [product]. 30 days later, [result]."
😏

They Laughed

social proof
"They laughed when I [action]. But when [result], they stopped laughing."
📊

The Comparison

social proof
"[percentage]% of people [common_way]. Only the top 1% know about [better_way]."
📢

Direct Call-Out

direct
"[target_audience]: If you're [specific_qualifier], watch this. It'll change everything."
⏳

The Urgency

direct
"You have [timeframe] before [consequence]. Here's the [solution] you need right now."
☝️

This One Thing

direct
"If you only do ONE thing to [goal], make it this: [one_thing]. Here's why..."
🔄

Before / After

before after
"Before: [before_state]. After just [timeframe]: [after_state]. No [objection]. Here's how..."
🦋

The Transformation

before after
"[timeframe] ago, I was [before]. Now I'm [after]. The only thing that changed? [catalyst]."
📅

Are You Still

question
"Are you still [outdated_behavior]? In [year], [new_approach] is the only way."
❓

What Would You Do

question
"What would you do with [outcome]? [product] can make it happen. Here's how..."

Got your hooks ready?

Now get them filmed by professional AI video creators. High-quality UGC, product demos, and ads without the hassle.

Find a Creator Browse Creators