Cookie Policy

1. What are cookies?

Cookies are small text files that are stored on your browser or device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners.

Similar technologies (such as pixels, local storage, and SDKs) may also be used to achieve similar purposes. In this Cookie Policy, we refer to all of these technologies collectively as "cookies".

2. How and why we use cookies

We use cookies to support and improve the Viralix Platform, including to:

• keep you signed in and maintain your session as you move between pages;
• enable core features such as brief creation, messaging, and checkout;
• understand how Clients and Creators use the Platform so we can improve it;
• diagnose and fix technical issues and keep the Platform secure; and
• measure the performance of our marketing and onboarding funnels.

3. Types of cookies we use

We group the cookies we use into the following categories:

3.1 Strictly necessary cookies

These cookies are essential for the Platform to function properly and cannot be switched off in our systems. They are usually only set in response to actions you take that amount to a request for services, such as:

• logging in or maintaining a secure session;
• submitting a brief or managing orders;
• using the checkout and payment features; and
• setting your privacy or cookie preferences.

You can set your browser to block these cookies, but some parts of the Platform may then not work correctly.

3.2 Performance and analytics cookies

These cookies help us understand how visitors use the Platform so we can measure and improve performance. For example, they may:

• track which pages are most and least popular;
• measure how far users progress through key flows (such as "Start a Brief"); and
• help us identify issues like broken links or slow pages.

Information collected by these cookies is usually aggregated. Where required by law, we will only use non‑essential analytics cookies with your consent.

3.3 Functionality cookies

These cookies enable the Platform to provide enhanced functionality and personalization, such as:

• remembering your preferences and settings (for example, language or theme); and
• helping us prefill certain fields or remember your last viewed items.

If you do not allow these cookies, some or all of these services may not function properly.

3.4 Marketing and measurement cookies

If we run campaigns to promote Viralix, we may use cookies (or similar technologies) that help us measure the effectiveness of those campaigns. For example, these cookies may:

• track whether visitors who saw a particular ad later sign up or start a brief; or
• help avoid showing the same ad repeatedly.

These cookies do not give us direct access to your ad platform accounts. Where required by law, we will only use marketing‑related cookies with your consent.

4. Third‑party cookies

Some cookies on the Platform are placed by third parties acting on our behalf, such as analytics providers, payment providers, or embedded service providers. These third parties may collect information about your use of the Platform over time and across different services.

We aim to work only with reputable providers who handle data in line with applicable laws and our Privacy Policy. We encourage you to also review the privacy or cookie policies of any third‑party services you interact with.

5. How to manage or delete cookies

You can control cookies in several ways. Please note that if you choose to disable cookies, some features of the Platform may not function properly.

• Browser settings – Most web browsers allow you to manage cookies through their settings (for example, to block cookies, delete existing cookies, or limit them to certain sites). Please refer to your browser's help section for more information.
• Device settings – Mobile devices may have additional settings to control how information is collected and used.
• Opt‑out tools – Some analytics or advertising providers offer their own opt‑out mechanisms. Where relevant, we may link to these tools from our product or help resources.

Because control methods vary, we cannot guarantee the effectiveness of any specific third‑party opt‑out.

6. Legal grounds for using cookies (EEA/UK users)

Where the ePrivacy rules and GDPR or UK GDPR apply, we rely on:

• your consent for placing and accessing non‑essential cookies such as analytics or marketing cookies; and
• our legitimate interests (or, in some cases, the performance of a contract) for strictly necessary cookies that enable you to use the Platform and its features.

7. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or legal requirements. When we make material changes, we will take reasonable steps to notify you (for example, by updating the "Last updated" date, or showing a notice on the Platform).

Your continued use of the Platform after the updated Cookie Policy becomes effective means you agree to the changes.

8. Contact us

If you have any questions about this Cookie Policy or our use of cookies, you can contact us at support@viralix.video.